LSH Masonry, a stone masonry company known for its creative work on interior and exterior walls, mailboxes, entryways, and stone flooring, faced a significant challenge. They had received a series of branded shirts and hats that were far from what they had been promised. The poor quality and uninspiring designs left them feeling embarrassed to distribute the garments to their employees or use them to represent their brand.

When LSH Masonry approached Thirty-Five To Life, I immediately noticed that while they had a name, they lacked a cohesive brand identity. I proposed a solution: let’s create a logo that truly represents their brand and provides them with high-quality, custom apparel they could be proud of.

With their trust, I got to work on designing a logo that creatively combined the initials “LSH.” Using a natural color palette, I crafted a design that would look excellent on various garments. This cohesive branding allowed me to select premium shirts that their employees would love. Understanding the demands of their manual labor and outdoor work, I chose moisture-wicking shirts to ensure comfort and breathability. For the colder months in Kansas City, I provided hoodies, long-sleeve t-shirts, coats, and hat options, and they seemed to like those ideas.

The new apparel was a hit. LSH Masonry’s employees loved their new gear, feeling a renewed sense of pride and unity. The high-quality garments and cohesive branding not only boosted morale but also significantly improved the company’s image. Over the past year, LSH Masonry experienced a 21% increase in business, thanks to the improved morale and stronger brand presence.

Today, LSH Masonry and Thirty-Five To Life continue to collaborate, exploring new apparel options like additional moisture-wicking shirts, beanies, and different types of hats. This successful transformation story is a testament to the power of good branding and quality custom apparel.